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OVERVIEW
HIMALAYA CAME TO US LOOKING FOR A CAMPAIGN TO RAISE OVERALL BRAND AND PRODUCT AWARENESS AROUND THEIR PARTYSMART HERBAL SUPPLEMENT. I LED THE IDEATION AND EXECUTION OF THE ENTIRE CAMPAIGN FOOTPRINT. WE STRATEGICALLY ALIGNED THE CAMPAIGN TO SEASONAL CELEBRATIONS, MAY THROUGH OCTOBER, PARTICULARLY TARGETING WEDDING FESTIVITIES AND LARGER GATHERINGS. THE CAMPAIGN FEATURED A HIGH-IMPACT PARTNERSHIP WITH ABC'S THE BACHELOR ALUM, HANNAH GOODWIN, WHO, WHILE PREPARING HER OWN WEDDING, SHARED PERSONAL CONTENT PROMOTING PARTYSMART DIRING HER BACHELORETTE WEEKEND AND WEDDING EVENTS. THIS INFLUENCER COLLABORATION INTERTWINED WITH THE CAMPAIGN MARKETING HELPED DRIVE PRODUCT AWARENESS AND TRIAL, STRENGTHEN BRAND VISIBILITY, WAS FEATURED IN BETCHES, AND LED TO A NOTICEABLE INCREASE IN AMAZON SALES, POSITIONING PARTYSMART AS THE GO-TO SUPPLEMENT FOR THOSE LOOKING TO RECOVER AFTER ANY CELEBRATION.
ROLES
CAMPAIGN CONCEPT
STRATEGY
CREATOR SOURCING
STORYBOARDING
PRE-PRODUCTION
ART DIRECTION
PRODUCTION
POST-PRODUCTION
OPTIMIZATIONS