top of page
NOMADIC FOCUS 3.png
Himalaya Logo - Since 1930 (Spot Color).png
Bachelorette Party to Working Out_R1_16x9.gif
Hannah Goodwin with Himalaya PartySmart - Zak Leas
Cool for the Summer_2x3.gif

OVERVIEW

HIMALAYA CAME TO US LOOKING FOR A CAMPAIGN TO RAISE OVERALL BRAND AND PRODUCT AWARENESS AROUND THEIR PARTYSMART HERBAL SUPPLEMENT. I LED THE IDEATION AND EXECUTION OF THE ENTIRE CAMPAIGN FOOTPRINT. WE STRATEGICALLY ALIGNED THE CAMPAIGN TO SEASONAL CELEBRATIONS, MAY THROUGH OCTOBER, PARTICULARLY TARGETING WEDDING FESTIVITIES AND LARGER GATHERINGS. THE CAMPAIGN FEATURED A HIGH-IMPACT PARTNERSHIP WITH ABC'S THE BACHELOR ALUM, HANNAH GOODWIN, WHO, WHILE PREPARING HER OWN WEDDING, SHARED PERSONAL CONTENT PROMOTING PARTYSMART DIRING HER BACHELORETTE WEEKEND AND WEDDING EVENTS. THIS INFLUENCER COLLABORATION INTERTWINED WITH THE CAMPAIGN MARKETING HELPED DRIVE PRODUCT AWARENESS AND TRIAL, STRENGTHEN BRAND VISIBILITY, WAS FEATURED IN BETCHES, AND LED TO A NOTICEABLE INCREASE IN AMAZON SALES, POSITIONING PARTYSMART AS THE GO-TO SUPPLEMENT FOR THOSE LOOKING TO RECOVER AFTER ANY CELEBRATION.

ROLES

CAMPAIGN CONCEPT 

STRATEGY

CREATOR SOURCING

STORYBOARDING

PRE-PRODUCTION

ART DIRECTION

PRODUCTION

POST-PRODUCTION

OPTIMIZATIONS

Zak Leas: Himalaya PartySmart + Hannah Goodwin
HIM_D2_PartySmart_ThinkingAhead_Still_v1.png
Wedding to Brunch_R1_16x9.gif
Poolside Party 2x3.gif

NEXT PROJECT

bottom of page