FOR NO COW, I LED BOTH THE CLIENT AND OUR INTERNAL CREATIVE TEAM THROUGH A COMPREHENSIVE REBRAND THAT ELEVATED THE BRAND FROM ITS ROOTS AS A PLANT-BASED PROTEIN BAR STARTUP TO A NATIONWIDE LIFESTYLE BRAND. WITH A FOCUS ON INNOVATION AND INCLUSIVITY, THE GOAL WAS TO TRANSFORM NO COW INTO AN ANDROGYNOUS, ASPIRATIONAL IDENTITY THAT RESONANTED WITH A BROADER, MORE DIVERSE AUDIENCE. I GUIDED THE TEAM IN RESHAPING THE BRAND'S VISUAL LANGUAGE, MESSAGING, AND OVERALL TONE TO ALIGN WITH THIS VISION, CULMINATING IN A FULL WEBSITE REDESIGN THAT SEAMLESSLY SHOWCASED THE REBRAND AND HIGHLIGHTED THE PRODUCT'S CUTTING EDGE NATURE. THE PROJECT RESULTED IN A MORE COHESIVE, MODERN, AND MARKETABLE BRAND THAT REFLECTED NO COW'S EVOLUTION AND FUTURE POTENTIAL. 

IDEATION

BRAND IDENTITY

BRAND VOICE

BRAND GUIDELINES

WIREFRAMING

DESIGN

CREATIVE DIRCTION