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Hannah Goodwin with Himalaya PartySmart - Zak Leas
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OVERVIEW

FOR NO COW, I LED BOTH THE CLIENT AND OUR INTERNAL CREATIVE TEAM THROUGH A COMPREHENSIVE REBRAND THAT ELEVATED THE BRAND FROM ITS ROOTS AS A PLANT-BASED PROTEIN BAR STARTUP TO A NATIONWIDE LIFESTYLE BRAND. WITH A FOCUS ON INNOVATION AND INCLUSIVITY, THE GOAL WAS TO TRANSFORM NO COW INTO AN ANDROGYNOUS, ASPIRATIONAL IDENTITY THAT RESONANTED WITH A BROADER, MORE DIVERSE AUDIENCE. I GUIDED THE TEAM IN RESHAPING THE BRAND'S VISUAL LANGUAGE, MESSAGING, AND OVERALL TONE TO ALIGN WITH THIS VISION, CULMINATING IN A FULL WEBSITE REDESIGN THAT SEAMLESSLY SHOWCASED THE REBRAND AND HIGHLIGHTED THE PRODUCT'S CUTTING EDGE NATURE. THE PROJECT RESULTED IN A MORE COHESIVE, MODERN, AND MARKETABLE BRAND THAT REFLECTED NO COW'S EVOLUTION AND FUTURE POTENTIAL. 

ROLES

IDEATION

STORYBOARDING

CREATOR SOURCING

PRE-PRODUCTION

ART DIRECTION

PRODUCTION

POST-PRODUCTION

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NEXT PROJECT

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